For Immediate Release.
Uganda, Kampala. The umbrella organization for all the insurance companies in Uganda, Uganda Insurers Association (UIA), announced that it will launch a yearlong consumer awareness campaign this month.
The campaign will primarily focus on the basic principles of insurance, the available products, the claims (compensation) process and who to speak to if a policyholder is dissatisfied with the services of an insurer.
“To start with, we will focus on four main product areas- Motor, Agriculture , Life and Workers Compensation Insurance as these are the most relatable products on the market, but very few people understand these products and the benefits, ” said Ms. Miriam Magala, Chief Executive Officer, Uganda Insurers Association.
“Our surveys have established that the word”insurance” still carries a negative connotation. When people hear the word insurance, they generally associate this with an accident, disaster, or catastrophe- yet that isn’t what insurance is about. The public is also skeptic as to payment of claims by insurance companies. The campaign is accordingly targeted at creating an understanding of what insurance is and how insurers can be of service to the public. Our intention is to engage and start the conversation on how insurance can offer protection to an individual, his or her family or to a business and how the claims process works, “said Mr. Deepak Pandey, Chairman, UIA at their offices in Kololo.
“The information generated throughout the campaign will be simplified, highly visible, and in different languages across various platforms,” added Ms. Miriam Magala, Chief Executive Officer, UIA.
Uganda Insurers Association currently has a membership of 8 Life insurance companies,21 General insurance companies and 1 Reinsurance company. The Life and General insurance companies have an extensive country wide branch network.
About Uganda Insurers Association
UIA was founded in 1965 by insurance companies to promote the development and expansion of sound insurance and reinsurance activities in Uganda. We work to advance the interests of insurance and reinsurance companies by adopting a common strategy that encourages and promotes close cooperation, the exchange of business among members, builds on knowledge through research, influences the enactment of favourable legislation and represents the views of the membership to Government, quasi-government and private bodies.